Consumer Involvement in the Globalisation of Trade: Case of the European Union

Consumer globalisation is a fundamentally new stage in modern economic development. The Internet and digital technologies are becoming key drivers of consumer globalisation. To assess these processes, quantitative evaluation method was developed that distinguishes twofold — actual potential. example the EU countries analysed for results obtained allow concluding consumers with high per capita income higher prevalence availability more globalised. highest growth rates were noted basically low indicators among Cyprus, Bulgaria, Greece, Slovenia Romania. There differences between intensity processes due to different levels development, provision infrastructure information communication technologies. assessment showed all 2018 became globalised comparison 2014. make it possible speak confidence about beginning globalisation, which will be determined by networks. research findings contribute better understanding ongoing processes. index can serve as tool studying involvement international relations, exploring potential relations’ well countries, particular regions within same country various social groups population.